Red Hat Marketing Specialist - Israel in Raanana, Israel

Job description

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Marketing team is looking for a Marketing Specialist to join us in Israel. In this role, you will report to the Europe, Middle East, and Africa (EMEA) Marketing Manager and be responsible for defining and implementing marketing campaigns both with and without partners in Israel, Greece, and Cyprus (IGC). You'll develop and implement integrated marketing programs and campaigns, some of which will be centrally provided, targeting and nurturing existing and prospective direct customers and our channel and alliances business partners. Through these programs and campaigns, you will support the regional and global business plans, covering customer events and trade shows, promotions, advertisement, direct mailings, online communication, and PR in cooperation with EMEA marketing teams. As a Marketing Specialist, you will directly impact the achievement of our exponential business growth by teaming with other marketing team members and senior sales leadership in the region. Your day-to-day work with the IGC Country Manager will be crucial to the success of your mission.

Primary job responsibilities

  • Engage with the senior manager, regional marketing, and the sales and channel sales leadership in IGC to define, prioritize, and implement marketing programs and campaigns with our existing and prospective customers and selected local partners and alliances

  • Engage with selected local resellers and distributors to create and lead marketing campaigns to grow revenue and sales opportunities

  • Use a broad mix of marketing programs (e.g., event marketing, social media, and direct marketing to named accounts and customers) to generate interest and demand

  • Track and monitor the ROI of programs and investment by engaging with partner marketing teams and channel sales resources to ensure the value is quantified and captured for future investment

  • Engage with sales management and sales teams to educate field sales representatives on the value proposition of open source, Red Hat's portfolio of solutions, and how to convince customers to choose our solutions

  • Follow lead management processes and metrics to ensure success of campaigns

  • Apply the right marketing tools and systems as appropriate, including web content submissions and management

  • Serve as a budget manager and facilitate the relationship with third-party vendors for campaigns and activities

Required skills

  • 3-5+ years of experience in a variety of marketing areas within the IT sector; both direct and channel marketing experience is a plus

  • Bachelor's degree in marketing, business, or a relevant field

  • Extensive familiarity with events planning and management

  • Knowledgeable and experienced in the local Israeli market

  • Good knowledge of tools and processes related to go-to-market campaigns

  • Successful record of building relationships with sales management and collaborating on the definition and prioritization of the marketing programs while managing expectations to ensure realistic commitments are set

  • Record of managing multiple successful campaigns under tight deadlines

  • Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools, preferably Salesforce.com and Eloqua

  • Excellent written and verbal communication skills

  • Excellent written and verbal language skills in English and Hebrew

  • Excellent project and program management skills

  • Knowledge of digital marketing is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Job ID 58177

Department Product Marketing

Location IL-Raanana

Posting date 6/19/2017

Remote base ..